Meet the board of St. Justine, six of the world’s most influential hospitality leaders. What do these inspirational leaders bring? Thought leadership, diverse backgrounds, a wealth of experience, and unquestionable integrity.


Chief Executive Officer
St. Justine

Dr. Jeffrey O is an internationally renowned CEO, hospitality leader, motivational speaker, and author. He has been described as one of the most famous people in the world of Hospitality and has been featured on the cover of several business and hospitality magazines.

He is CEO at St. Justine. In addition, he serves as president of the International Hospitality Institute (IHI) where he oversees IHI’s global operations. IHI is the leading advocacy, training, and standards organization for the global hospitality industry and the organizer and sponsor of the annual Global Hospitality Summit™ (GHS), the Global Hospitality Awards™, and the Julian Star® Awards.

Dr. Jeffrey O is the creator of the START Model™, a goal-setting, goal-tracking, and problem-solving model developed for business executives and coaches. He has coached senior executives on public speaking, executive presence, and strategic leadership. Jeffrey O’s social media posts have garnered over a quarter million followers.

Dr. Jeffrey O has published several books of fiction and non-fiction. Kirkus Reviews described his most recent thriller, Dead or Alive, as a “razor-sharp crime tale” and the book’s protagonist as “a superlative hero.”

Dr. Jeffrey O has held leadership positions such as CEO, COO, and Divisional Vice President, and has managed annual portfolio revenues exceeding $250 million and an asset base exceeding one billion dollars. He has served as a Board Member on Marriott International’s Rooms Advisory Board and serves on several boards.

In February 2022, he was elected as Ambassador for the Americas by the Hoteliers’ Guild, an exclusive “invitation-only” society of the world’s leading hoteliers. In 2021, he received the Industry Choice Award from Otolo, a London based hospitality organization, in recognition of his advocacy and mentoring work for the global hospitality industry.

Dr. Jeffrey O earned his PhD in Leadership Studies from Johnson University.

Visit Dr. Jeffrey O at

For speaking engagements, visit his Speaker’s Bureau page:


Co-Founder, Former President & COO
Ritz Carlton Hotel Company

A legend and leader in the hotel world, Horst Schulze’s teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze’s professional life began more than 65 years ago as a server’s assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice.

In 1991, Mr. Schulze was recognized as “corporate hotelier of the world” by HOTELS magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management.

After leaving The Ritz Carlton Hotel Company, Mr. Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Mr. Schulze serves on various boards and acts as a consultant across industries.

He is the author of the seminal book on creating excellence – Excellence Wins.


Chief Executive Officer
International Society of Hospitality Consultants (ISHC)

Andrea Belfanti is the CEO for the International Society of Hospitality Consultants (ISHC). Andrea has been with ISHC since 2009, has over 20 years’ experience in the hospitality industry and has previously held positions with InterContinental Hotels Group, The High Museum of Art, Walt Disney World and Arnold Palmer’s Bay Hill Club and Lodge.

Andrea earned her bachelor’s degree from the School of Hotel, Restaurant and Tourism Administration at the University of South Carolina.

ISHC is a professional society with over 230 members with work experience in over 60 countries. Membership is by invitation only and members are owners, principals, directors and/or officers in their firms and are leaders in the industry in their respective areas of expertise.


Former Chief Executive Officer
Forbes Travel Guide

A luxury hospitality career spanning more than three decades has led Forbes Travel Guide CEO Filip Boyen everywhere from Bora Bora to Moscow to Peru.

Before joining Forbes Travel Guide in 2018, Boyen served as CEO of Small Luxury Hotels of the World, where he oversaw a portfolio of more than 520 exceptional independent hotels in 80 countries.

Prior to that post, the Belgium native spent 18 years with Orient-Express, the famed precursor to the Belmond brand. First joining the hospitality company as general manager of Bora Bora Lagoon Resort in Tahiti, he rose through the ranks to become executive vice president and chief operating officer of Orient-Express. In between, his various roles included Group Vice President Operations; Regional Vice President, Africa, Australia & Latin America; and Managing Director, Hotels & Trains.

Boyen began his hospitality career as a commis chef and stayed in the food and beverage side of the business for 10 years, working in Michelin-starred restaurants in Belgium, France and England. He even did a stint under French master chef Joël Robuchon.

His extensive background in food and beverage, experience managing complex operations—including trains and ships—and luxury hospitality expertise all harmoniously combined at Forbes Travel Guide.


Founder & Chief Executive Officer
Boutique Lifestyle Leaders Association (BLLA)

Frances is the Founder and CEO of the Boutique Lifestyle Leaders Association (BLLA). A seasoned hospitality professional, she has thrived in the hospitality industry for more than 35 years. BLLA’s mission is to give a voice to independent, upscale hotel properties. BLLA serves hundreds of worldwide members including hotels, small brands, and the vendor suppliers that sustain them.

What started as a platform for boutique hotels has recently turned into a haven for all boutique businesses, including restaurants, bars, nightlife, wellness, retail, and more, making the BLLA community inclusive on a grand scale globally.

Through a very close-knit community of members, extremely well thought out conferences and small events, and promotion of the leaders and spaces through very high-end printed and digital magazines and exclusive sites, BLLA, and its divisions – Stay Boutique™, Boutique Money Group, and BLLA Events are creating collaborative opportunities for all its members as they share the same boutique-loving customer.

Frances’ personal philosophy: in a few words – “Boutique is not a thing, it’s not a store, it’s not a room—it’s an experience. It’s something that incorporates all five senses in our current culture.”

Frances began her career in the travel industry as a national accounts manager at Carlson Wagonlit Travel, (now called CWT) where she managed top global accounts including Baxter Healthcare, Toyota, and Disney. She is a graduate of the illustrious University of Southern California, (USC) and the highly respected Marshall School of Business.


Executive Vice President
‍Donohoe Hospitality Services LLC

Leticia Proctor is Executive Vice President at Donohoe Hospitality Services LLC (DHS). Leticia provides leadership and strategy for direct sales, catering, revenue management, e-distribution, and marketing associates and functions for DHS and its hotel portfolio.

Leticia has over 25 years of experience in the hospitality industry, working with major hotel companies to improve sales, marketing, catering, revenue management, digital strategies and hotel operations. She has held sales and marketing positions with well-known hotel companies including Kimpton Hotels & Restaurants, Hersha Hospitality Management, Crestline Hotels & Resorts, Remington Hotels, Interstate Hotels & Resorts, Loews Hotels and Hospitality Partners.

Directly prior to joining Donohoe, Leticia was Senior Vice President – Sales, Revenue Management & Digital Strategies at PM Hotel Group, responsible for the development and implementation of all sales, revenue management, and digital strategy efforts for the company at the national, regional and property levels.

Recently selected as one of IHI’s Top 50 Most Influential Leaders in USA Hospitality, HSMAI’s Top 25 Most Extraordinary Minds, the Washington Business Journal’s Top 25 Minority Business Leader, and Georgetown University’s Hoya Professional 30, Leticia obtained her Bachelor of Science in Legal Studies with a minor in Business Law and Public Policy from the University of Maryland. Leticia also received her Masters of Professional Studies in Hospitality Management at Georgetown University.

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